Cheryl Platz is a game developer, designer, and author of The Game Development Strategy Guide: Crafting Modern Video Games That Thrive, a new book from Rosenfeld Media which has been hailed by game design luminaries Will Wright as "an amazingly broad and contemporary take on our industry" and Jesse Schell as "an amazing crash course for anyone who wants to make games that actually succeed." Her past experience in the video game industry includes roles as a Creative Director, Experience Design Director, Lead Producer, writer, game designer, and voice talent for companies like Riot Games, Scopely, Inc., Electronic Arts, and independent studios like Griptonite Games. Shipped and supported games include The Sims: Bustin' Out, The Urbz: Sims in the City, Disney Friends DS, MARVEL Strike Force, League of Legends, 2XKO, and more.